BRITAX DONATES BOOSTER SEATS TO SAFE KIDS

BRITAX DONATES BOOSTER SEATS TO SAFE KIDS

Leader of child passenger safety donates 150 of its newest booster seats to charity

CHARLOTTE, N.C., February 28, 2011 — BRITAX Child Safety Inc. donated 150 of its newest belt-positioning booster seats — the Parkway^® SGL — to Safe Kids USA coalitions across the U.S. to be used in training classes for Child Passenger Safety (CPS) technicians and instructors. Since 2007, BRITAX has donated annually approximately 300 car seats to Safe Kids USA, an organization committed to preventing accidental childhood injury.

BRITAX donated one Parkway SGL for each of the 150 people who installed the booster seat using its new ISOFLEX^TM Flexible Lower LATCH Connection System in the BRITAX display vehicle at the 2010 ABC Kids Expo — the nation’s primary tradeshow for the juvenile products industry held in October. The ISOFLEX system — which secures and stabilizes the booster seat during a crash — can be fastened to the seat in seconds, with two clicks and a quick pull.

“BRITAX is committed to keeping children safe,” said Jon Chamberlain, president of BRITAX. “We’re proud to provide Safe Kids USA with our newest booster seat to help limit vehicle-related injuries and improve awareness and education on proper car seat use and installation.”

The Parkway SGL can easily be converted into a backless booster for older children up to 120 pounds and 63 inches. The seat offers True Side Impact Protection^® — a combination of deep side walls and an adjustable head restraint lined with energy-absorbing EPS foam — that works to transfer energy away from the child during a side impact crash to limit injury. It also features the SecureGuard™ Seat Belt Anchor to help prevent the child from sliding under the lap-belt portion of the safety belt (submarining) during impact, minimizing the risk of abdominal injury.

For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube. For more information about Safe Kids USA, visit www.safekids.org.

About Britax Child Safety Inc.

BRITAX manufactures and markets lines of premium car seats, strollers and accessories.  Founded in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design. 

Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. — forward-facing, rear-facing and convertible.  The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds).  The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAXSafeCellTechnology^™, True Side Impact Protection^® and Side Impact Cushion™ Technology.

The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability.  With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.britaxusa.com.