BRITAX ANNOUNCES NEW CONVENIENT CAR SEAT ACCESSORIES

CHARLOTTE, N.C., Jan., 2011 — BRITAX introduces three new travel accessories to complement the company’s car seat and stroller lines. These include EZ-Cling Window Shades, Kick Mats and a Head & Body Support Pillow; all are consistent with the company’s reputation for safe, innovative and useful products.
EZ-Cling Window Shades

The BRITAX EZ-Cling Window Shades protect and shade children from UV rays and sun glare, keeping them comfortable in the back seat. Available in a pack of two, the EZ-Cling Shades feature a lightweight frame and unique cling design to simplify its application and repositioning. It safely clings to the window while providing UPF 30+ sun protection and maintaining driver visibility. The reusable screen (19 X 12 in.) is an optimal fit for most vehicle rear-side windows.
Kick Mats

BRITAX full-size Kick Mats protect vehicle seat backs from scuff marks, dirt and dents and provide extra storage for parents on the go. Top and bottom attachment points provide a secure fit, while deep mesh pockets provide additional storage. The Kick Mats are designed for full coverage of most vehicle seats (17.5 X 22.5 in.) and are available in two-packs. They are made from water resistant fabric and are machine washable.
Head & Body Support Pillow

With a child’s comfort in mind, BRITAX created the Head & Body Support Pillow. Its full body and contoured head support safely provide extra comfort in a car seat or stroller. The reversible design accommodates all weather conditions, with warm, cozy fleece on one side to keep a child warm and EZ-Dry wicking fabric on the other to draw moisture away from a child and keep him cool. The BRITAX Head & Body Support Pillow is machine washable and fits all BRTIAX infant and convertible car seats and stroller harness systems and has been crash tested and approved for use with BRITAX car seats.

The BRITAX EZ-Cling Window Shades (MSRP: $9.99), Kick Mats (MSRP: $15.99) and Head & Body Support Pillow (MSRP: $29.99) are available in independent and mass retailers starting in February. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.


About Britax Child Safety Inc.

BRITAX manufactures and markets lines of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design.

Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. and Canada — forward-facing, rear-facing and convertible. The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds). The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAX SafeCell Technology™, True Side Impact Protection® and Side Impact Cushion™ Technology.

The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability. With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.

Built for comfortable extended wear, the BRITAX BABY CARRIER line is made for baby and designed for parent. The carrier introduces the CarryLong™ System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips. BRITAX also addresses the limited weight capacity ranges associated with leading soft-structured baby carriers by accommodating infants through toddlers from 8 pounds up to 32 pounds).

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.BritaxUSA.com.