BRITAX INTRODUCES NEW STROLLER ORGANIZER

CHARLOTTE, N.C., Feb. 16, 2012 – BRITAX adds convenience and order to strolling with the STROLLER ORGANIZER, the newest addition to its innovative, growing accessory line. 

Designed to fit most strollers, the organizer provides additional storage with multiple pockets and compartments to hold necessities for baby and caregivers.  The organizer includes two insulated beverage holders designed to keep cold drinks cold and warm drinks warm. A sturdy internal frame provides structure, which allows effortless removal and replacement of bottles and cups.  Three outside pockets provide easy access to small items, such as cell phones and keys.  Snacks, diapers and other essentials can be conveniently stored in a large center compartment that features a quiet magnetic closure. 

The STROLLER ORGANIZER adjusts to fit all BRITAX stroller handles and those of other manufacturers. Its convenient collapsible design does not interfere with the stroller fold.

Available in independent and mass retailers starting in March, the BRITAX STROLLER ORGANIZER has a suggested retail price of $29.99.  For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

About Britax Child Safety Inc. 

BRITAX manufactures and markets lines of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design. 

Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. and Canada — forward-facing, rear-facing and convertible.  The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds).  The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAX SafeCell Technology™, True Side Impact Protection® and Side Impact Cushion™ Technology.

The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability.  With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.

Built for comfortable extended wear, the BRITAX BABY CARRIER line is made for baby and designed for parent.   The carrier introduces the CarryLong™ System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips.  BRITAX also addresses the limited weight capacity ranges associated with leading soft-structured baby carriers by accommodating infants through toddlers from 8 pounds up to 32 pounds). 

To accompany its stroller and car seat lines, BRITAX manufactures a number of safe and innovative accessories.

The BRITAX CHILD BIKE SEAT, offered by BRITAX Europe for more than 30 years, is thoughtfully engineered to ensure easy, safe travel for active parents and their children.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BritaxUSA.com.