The Counting Sheep finally did it. They broke into Serta’s World Headquarters and have escaped with a Perfect Sleeper mattress. Sources close to Sheep #1 (and by that, we mean his Human Assistant who is terrible at keeping secrets) say that he and his accomplices, #s 5, 8 and 14, will soon be releasing clues as to where they are stashing the missing mattress. These clues are being released with one goal in mind – to prove to Serta that the sheep have outsmarted them with what they are calling “The Great Serta Mattress Heist”. (And, Sheep #1 has proclaimed public humiliation for Serta as he plans to reveal the hiding spot on live television!) In response to this outrageous act, Serta is taking action and asking its Facebook fans to help them find and reclaim the stolen Serta mattress. Serta Facebook fans will have the opportunity to decode a series of clues left by the Counting Sheep, and uncover the hiding place of the Perfect Sleeper mattress. Serta will also offer weekly prizes, including plush Serta Sheep, Serta pillows and other tokens of comfort throughout the campaign. The Facebook contest will officially launch on Thursday, May 17th. Once all of the clues have been delivered, Serta will ask participants to complete a simple form and submit their guess as to the location of the hidden mattress. Those that guess correctly will be entered for a chance to win a new Serta Perfect Sleeper mattress set complete with a full Sleep to Go top-of-bed back, a personal letter from Sheep #1 and an exclusive Serta Counting Sheep gift basket.
Check out the official commercial and behind-the-scenes footage:
Serta commercial - http://www.youtube.com/watch?v=SQyyCAn4c5o
Behind the Scenes video - http://www.youtube.com/watch?v=0ash2ThdQSM
Serta’s official Facebook page: http://www.facebook.com/sertamattress