BRITAX LAUNCHES G3 CONVERTIBLE CAR SEATS

Parents can easily see advanced safety technologies and will appreciate new convenience feature.

CHARLOTTE, N.C., July 11, 2012—Newly updated BRITAX G3 convertible car seats are taking their place at the top of every new parent’s must-have list.  All five models provide safety features that are visible and clearly labeled.  Select models also offer a newly introduced safety technology and some provide an added convenience feature.

Knowing that accidents can come from any angle, BRITAX designs seats with innovative safety technologies to provide the child with 360 degrees of protection.  And now parents can see for themselves!  Look for the new BRITAX HUGS™ with SafeCell Technology®, side impact protection, base with SafeCell Technology®, energy absorbing Versa-Tether® and integrated steel bars. The ADVOCATE® 70-G3, PAVILION® 70-G3 and BOULEVARD® 70-G3 feature new BRITAX HUGS™Chest Pads with SafeCell Technology®. These chest pads are affixed to the back of the car seat shell to ensure that they are properly positioned on the buckled child.  SafeCell padding on the chest pads, identified by a honeycomb design, is engineered to compress to manage energy and create best-in-class resistance to the forward movement of a child in the event of a crash.

All of the newly updated BRITAX convertible car seats continue to offer revolutionary safety features that are easy to see.  For instance, all seats have a rigid shell with deep side walls that are lined with energy-absorbing foam to provide side impact protection.  The ADVOCATE 70-G3, PAVILION 70-G3 and BOULEVARD 70-G3 offer a second layer of protection with energy-absorbing foam in the True Side Impact Protection head restraint that keeps the head, neck and spine aligned.  Finally, the ADVOCATE 70-G3 includes Side Impact Cushion Technology®, a third layer of protection, with black energy-absorbing cushions on the child seat’s exterior to reduce side impact energy by diverting 45 percent of the crash forces away from the seated child.  These cushions also provide extra protection for the adjacent passenger. 

Additional visible features can be found on all updated BRITAX convertible car seats. Check inside the open-style base for honeycomb-shaped SafeCell Technology®, designed to compress in a crash, significantly lowering the center of gravity and counteracting the forward rotation of the child seat. Look on the outside of the seat for integrated steel bars that strengthen the seat’s connection to the vehicle and reduce forward movement. Also, all the enhanced models have new labeling to identify BRITAX’s Energy Absorbing Versa-Tether. The patented 2-point top tether with staged-release webbing anchors the top of the car seat to the vehicle and slows forward movement, reducing crash forces. These features, along with the side impact technologies, provide360-degree protection for the child occupant.

In addition to the innovative safety features, BRITAX has designed a new convenience feature. The EZ-Buckle System keeps the buckle in a convenient, easy-to-reach forward position, making boarding a child faster and simpler.  It can be found on the ADVOCATE 70-G3, PAVILION 70-G3 and BOULEVARD 70-G3 as well as the MARATHON™ 70-G3.

BRITAX ADVOCATE 70-G3, PAVILION 70-G3, BOULEVARD 70-G3 and MARATHON 70-G3 convertible car seats can be used rear facing up to 40 pounds and forward facing up to 70 pounds. The ROUNDABOUT 55 can be used rear facing up to 40 pounds and forward facing up to 55 pounds.

The newly enhanced line is now available at the same price points as the previous BRITAX convertible car seat models: BRITAX ADVOCATE 70-G3 (MSRP: $379.99), PAVILION 70-G3 (MSRP: $339.99), BOULEVARD 70-G3 (MSRP: $319.99), MARATHON 70-G3 (MSRP: $289.99) and ROUNDABOUT 55 (MSRP: $199.99). For more information about BRITAX Child Safety, Inc., visit www.BRITAXusa.com, or find BRITAX on Twitter  (http://twitter.com/britax), Facebook (http://www.facebook.com/Britax) or YouTube (http://www.youtube.com/user/BritaxUSACarSeats).

About BRITAX Child Safety Inc. 

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products. 

In 2011 BRITAX acquired BOB Trailers, Inc.  This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.  

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people.  For more information, visit www.BRITAXusa.com.